The development of Indonesian cuisine is very rapid. In fact, franchising and culinary partnership that raised any name other countries rise in the ground water. One of the partnership that now offers the incentive offered is a partnership outlets Burn Lamb Casablanca Africa. Grilled lamb is a country-style cuisine Mali, the African continent. From its name, predictably, mutton into the main menu. According to Hendra, the owner of Casablanca Africa Burn Lamb, his business is located across from Standard Chartered Bank building on Jl. Prof. Dr. Satrio, South Jakarta, has been running two years. At the beginning of this he started in 2010. “Because of many visitors who ask branch, I was tempted to,” said Hendra.
The temptation was actually started already appeared in the business year-old Hendra. But, because Hendra not have experience in a business partnership, he postponed it until this year. In the early stages, Hendra opening partnership for the area around Jakarta first. He set a license fee as an initial investment of Rp 15 million. But if there are potential partners in other regions who are interested, he set the initial investment value of Rp 20 million. He deliberately distinguish between the two initial investment value. The reason, he considers the cost of managing the partnership in areas harder than the cost of managing partners in Jakarta. With the high cost, partners will get a license to sell Lamb Burn Casablanca Africa for three full years. “After that, should be extended and may not modify the trademark,” he said.
Hendra will train the partner mix of various African-style menu. In addition, at the beginning of his business, the partners will also be accompanied by staff who have advanced Hendra menu mix. Please note, this initial investment cost does not include the cost of purchasing raw materials lamb. Hendra will supply fresh lamb to each partner’s outlets.
In the calculation of Hendra, a day of the partners can sell about 30 servings of grilled lamb. Portion of grilled lamb price is Rp 35,000. This means that partners can be pocketed earnings of about USD 1 million per day. This does not include income from the sale of other menus, such as lamb stew, soup, clear broth of lamb, and a variety of different desserts, such as fried banana mayonnaise.
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