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Once I have never been thought, why in the increasingly difficult to market the product. Moreover, new product marketing. Then I decided to find out the cause. Finally, with the various inputs that I can, I can infer exactly what the main cause of today’s entrepreneurs increasingly difficult to market the product. Well, in the 1950s and 1960s, most of the marketing tactics related to marketing. Does that tactic? Which include marketing tactics is to determine the price, choose the place, designing promotions, customer service or to determine the ad.

There is know 4-P? 4-P is product, place, promotion and price. Three of the 4-P was included marketing tactics, the place, product and promotion. Guide books in the era of marketing, most of his chapter dedicated to marketing tactics. You must ask why can not. The answer is very simple. Because competition in that year was “quiet period”, while (at least compared to now) competition and the technology seems to move more slowly. Thus his books only discuss about the problems I mentioned earlier above.

So if the marketing tactics such as price, place, promotion and so on, if executed properly it can lead to success. Because like it or not consumers will buy the product. They are required to not have much choice. As for now, the level of competition was different. Today is “busy period” which lasted a very fierce competition and widespread, rapidly changing technology and bla .. bla .. bla ..

In short, the first type of product is still small, but the people who need relatively more. Meanwhile, consumers will choose now which one is better, because so many product choices and varied. Many of them, the consumers of today, including in the category of smart customers, or groups of customers in a balanced attention to the importance of quality and price of a product.