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Once I have never been thought, why in the increasingly difficult to market the product. Moreover, new product marketing. Then I decided to find out the cause. Finally, with the various inputs that I can, I can infer exactly what the main cause of today’s entrepreneurs increasingly difficult to market the product. Well, in the 1950s and 1960s, most of the marketing tactics related to marketing. Does that tactic? Which include marketing tactics is to determine the price, choose the place, designing promotions, customer service or to determine the ad.

There is know 4-P? 4-P is product, place, promotion and price. Three of the 4-P was included marketing tactics, the place, product and promotion. Guide books in the era of marketing, most of his chapter dedicated to marketing tactics. You must ask why can not. The answer is very simple. Because competition in that year was “quiet period”, while (at least compared to now) competition and the technology seems to move more slowly. Thus his books only discuss about the problems I mentioned earlier above.

So if the marketing tactics such as price, place, promotion and so on, if executed properly it can lead to success. Because like it or not consumers will buy the product. They are required to not have much choice. As for now, the level of competition was different. Today is “busy period” which lasted a very fierce competition and widespread, rapidly changing technology and bla .. bla .. bla ..

In short, the first type of product is still small, but the people who need relatively more. Meanwhile, consumers will choose now which one is better, because so many product choices and varied. Many of them, the consumers of today, including in the category of smart customers, or groups of customers in a balanced attention to the importance of quality and price of a product.

Value of aquaculture production is still behind compared to capture fisheries. For that, the government plans to encourage the growth of aquaculture entrepreneurs through the launch package and small-scale cultivation medium Entrepreneurial Culture. However, the value of aquaculture production lagged behind the capture fisheries. That’s because farmed fish are mostly relatively low economic value than the fish.

To boost aquaculture production, the government develop and enhance entrepreneurial capacity scale. This is done through the launch package and small-scale cultivation medium, ie, USD 5 million to Rp 10 million per package, which focuses on undergraduate education entrepreneurs. The government also targets this year for the abolition of user charges small fishing completely. However, some local governments refused. Ministry of Maritime Affairs and Fisheries to the Ministry of Finance proposes to add a special allocation of funds due to the elimination of retribution.

Director of the Institute of Business and Policy Studies Fisheries Ady Surya said, the elimination of user charges should be followed by the eradication of illegal levies on marine and fisheries sector. Value of retribution, such as transport, fish auction, and Pungli, reaching 20-30 percent of total production costs. Expenses charged to the consumer that the price of Indonesian fishery products relatively more expensive than the products of other countries, like China and Thailand.

The business world continue to stir and stir every business-minded person, as if ignoring the changing circumstances and events that are increasingly worrying. For that we need for business people to develop reliable strategies. To win the market in a changing world there are 4 key to success.

The fourth key is:
1. Awareness: are included in this point is a vigorous advertising to raise awareness of these products for consumers.
2. Attractiveness: do we draw the product. There must be something different dipandingkan other products produced competitors.
3. Availability: whether the product is also complemented by the availability of support. For example, household products equipped with easy access and strategic.
4. Affordability: to attract consumers, with product sales with a variety of discounts and credits lightly.
According to Simon, the fourth key to success is to increase consumer brand of mind. “This is important. Because if consumers want to buy, in the brain has given a trusted product,” he said.